The slow approvals: start them today

Result

Your slowest approval is already in review, or your decision is on record, while you keep building.

Estimated time

50 minutes

Cost

US$ 0 for Meta verification and for a recorded decision. A2P brand registration costs US$ 22.50 for low volume or sole proprietors.

Analogy

Step-by-step guide

This mission has three paths and you take one. HighLevel paths are shown as they appear in the English interface, with the Spanish name in parentheses.

1. 01

   Pick your path

   Path A · Your customers message you on WhatsApp (common in Latin America, Spain and among Spanish speakers in the U.S.) and you have a registered business: start Meta verification.

   Path B · You'll text customers in the U.S.: register your A2P brand.

   Path C · You don't have a registered business yet, or you're practicing with Alba Studio: record your decision and start with email, website chat and social. It's also your path if you lack the website for path A.

   If you serve both, do A and B. One counts for the mission.

   Key points

   • Never register made-up details. Paths A and B are for a real business with real documents. If you're practicing with Alba Studio, your path is C.
   • Meta can deny verification if it finds misleading details, and a rejected A2P brand costs a US$ 10 appeal. Waiting until your business is real costs less.
   • In the questions, Alba owns her studio within the story and files her own registration. If you're practicing under her name, your path is C.

   Source: F1, F5

   1Customers in the U.S. by text?

   Yes

   Path B · Register your A2P brandSettings → Phone System → Trust Center

   2Customers on WhatsApp, a registered business and a live website?

   Yes

   Path A · Start Meta verificationMeta Business Suite → Settings → Security Center

   3No business, no website for path A, or practicing?

   Yes

   Path C · Record your decisionAnd start with email, website chat and social

   A and B can go together; one counts for the mission

2. 02

   Path A · Start Meta verification

   Meta Business Suite → Settings → Security Center → Start verificationCopy path

   In a Spanish-language account: Meta Business Suite → Configuración → Centro de seguridad → Iniciar verificación

   Have your legal business name, address, phone and a live HTTPS website ready.

   AXIS recommends checking that your website shows the same name, address and phone you'll enter in Meta.

   In your Meta business portfolio, open Settings → Security Center and choose Start verification.

   Enter the details exactly as they appear on your documents. AXIS recommends no abbreviations or changed capitalization.

   Meta asks you to confirm the business is yours: with an email on your domain, a call or message to the business phone, or by verifying your domain. If you don't have a domain email yet, choose the phone.

   If Meta can't match your business to public records, it will ask for an official document, such as a business license or articles of incorporation. Upload it in the same request.

   Key points

   • If you don't have a live HTTPS website yet, take path C today and come back to verification once your site is published (module I.3).
   • According to HighLevel, Meta's decision takes anywhere from 10 minutes to 14 working days.
   • Unverified, Meta lets you start on WhatsApp with a messaging limit of 250. Verification is one way to move up to 2,000, and it's required for the official business account badge.
   • Connecting WhatsApp to HighLevel can happen in mission 10 or in lesson I.5.3. Today you only start the process.
   • In HighLevel, Settings → WhatsApp only shows Subscribe to WhatsApp Messaging until you subscribe. That subscription costs US$ 10 a month per sub-account (price as of Sept. 22, 2026, HighLevel's WhatsApp guide). Business verification happens in Meta, not there.

   Source: F1, F2, F3, F12

3. 03

   Path B · Register your A2P brand

   Settings → Phone System → Trust Center → A2P Messaging (SMS) → Start RegistrationCopy path

   In a Spanish-language account: Configuración → Sistema telefónico → Centro de confianza → A2P Messaging (SMS) → Iniciar registro

   Have your IRS letter with your EIN handy (CP-575 or 147C). The legal name and EIN go in exactly as they appear there.

   Inside your sub-account, open Settings → Phone System and the Trust Center tab. On the A2P Messaging (SMS) card, choose Start Registration. The same card also has Brand & Campaigns and Learn More.

   Enter the business's registered address (not a P.O. box) and the contact details. With an EIN, AXIS recommends an email on your own domain; as a Sole Proprietor, HighLevel asks for a Gmail, Hotmail or Yahoo address.

   If you have no EIN and work alone, choose Sole Proprietor. It asks for a U.S. or Canadian mobile number for the code; virtual numbers and HighLevel numbers don't work.

   At the end, HighLevel verifies your identity with Persona or an email code. Submit.

   To check on it, choose Brand & Campaigns on the same card. Under the Brands tab, your brand shows the Brand Status and Identity Status columns.

   Key points

   • Without registration, texts to U.S. numbers are blocked.
   • The registration bundle costs US$ 22.50 for sole proprietors or low volume, and US$ 64 for high volume (HighLevel rates as of Sept. 24, 2026). It includes Fast Track, which aims for approval within 3 business days.
   • The campaign, the second step, comes in lesson I.4.3, once your form and legal pages are live.

   Source: F4, F5, F6, F8

4. 04

   Path C · Record your decision

   In the evidence uploader, fill in four things: where your customers are, whether you have a registered business and when, your starting channels, and when you'll resume verification.

   If you're practicing to work in another company's account, choose "Not applicable" for the business and the date.

   Your starting channels: email (mission 5), website chat (mission 10) and Facebook and Instagram messages.

   Put the date you'll come back to verification on your calendar, for when your business is registered or your site is live.

   Key points

   • Connecting a Facebook Page to HighLevel requires admin access to the Page, not Meta business verification.
   • Texting U.S. customers without registration isn't an option: those texts are blocked. You'll come back to A2P in Phase I, module I.4.

   Source: F9, F2

Interactive

How long each plate takes

This interactive is used inside your AXIS account.

If it breaks

The mistakes that repeat most, and the way out.