The full GoHighLevel course, in English and Spanish.
AXIS Academy is the complete curriculum of AXIS by CREZIR. 4 phases, 27 modules and AXIS Launch: 104 lessons in total, about 74 hours. Every lesson leaves something built in your account, and it is complete only when you prove it.
free, 5 minutes
AXIS Launch, four phases, four certifications.
Coming after launch| Track | You leave with | Modules | Lessons | Time | Certification |
|---|---|---|---|---|---|
| AXIS Launch | Operational in 7 days | — | 12 missions | about 10 hours | Counts toward Foundation |
| I · Foundation | Your account, ready and secure | 6 | 20 | about 12 hours | AXIS Certification · Foundation |
| II · System | Your system, built and tested | 10 | 38 | about 25 hours | CRM Operator and Automation |
| III · Live | Your system serving real people | 5 | 15 | about 12 hours | Implementer |
| IV · Scale | You repeat it, sell it, teach it | 6 | 19 | about 14 hours | — |
| Total | 27 | 104 | about 74 hours | 4 |
The 104 lessons include the 12 Launch missions; the 27 modules do not include Launch. Each phase time is approximate; the total comes from the length of every lesson.
You do not finish a lesson. You prove it.
Each lesson follows the same cycle: Learn · Build · Prove · Deploy. It teaches with text, diagrams, interactive tools and downloadable PDFs. Video comes after launch, and progress never depends on it.
The explanation half of every lesson is public: the result, the analogy, why it matters, the step-by-step guide with its menu path, what to do if it breaks, and the date it was verified. Building, proving, checking and teaching happen in your account.
Phase I · Foundation
Your account, ready and secure. 6 modules, 20 lessons.
The restaurant that opened before the permit: what takes days is started on the first day.
| Module | Lessons | You leave with | The anchor analogy |
|---|---|---|---|
| Orientation and costs | 3 | A map of your building, a table of what your plan includes and what costs extra, and a monthly cost sheet for one client | The building and its fuse box |
| Security and team | 3 | Two-step verification on, a user with limited permissions created and tested, and an access checklist applied | The keys to the building |
| Identity and domains | 4 | Your domain’s records read correctly, a page published on your domain over HTTPS, and a sending domain in green with DMARC in monitoring mode | The sign and the street address |
| Module | Lessons | You leave with | The anchor analogy |
|---|---|---|---|
| Phone and SMS | 4 | An active number, brand registration filed with data identical to your EIN, a campaign filed with the form and legal pages behind it, and a diagnosis of a sample rejection | The license plate |
| WhatsApp and Meta | 4 | Meta business verification filed or approved, a total-cost comparison for your country between WhatsApp on Meta’s business platform and a QR connection, three channels connected, and an approved template with a handoff to a person | The business’s ID card with Meta |
| Compliance basics | 2 | A form with the right consents for your country, and a contact window and opt-out word set | The house rules sign |
Phase II · System
Your system, built and tested. 10 modules, 38 lessons.
The two hardware stores: the cement was the same. The system was not.
| Module | Lessons | You leave with | The anchor analogy |
|---|---|---|---|
| Data | 4 | A field structure for the example business, five tag-or-field decisions justified, 50 contacts imported with no duplicates, and three smart lists that fill themselves | The card file |
| Conversations | 4 | Assignment rules working with two users, five saved replies, a phone alert for a new message, and an out-of-hours auto-reply | The single counter |
| Lead capture | 4 | A form with minimum fields and consent, a survey with conditional logic, a two-step funnel published, and website chat with a trigger link that tags | The shop window and the front door |
| Sales | 3 | A pipeline designed from the real process, opportunities with value and dated tasks, and a daily work view | The conveyor belt |
| Calendars | 3 | The right calendar type chosen for three cases, a team calendar that splits appointments, and a reminder sequence running | The receptionist |
| Automation I | 5 | A workflow drawn before it is built, three triggers tested, a sequence with waits that respects your contact window, a two-branch workflow, and a broken workflow repaired by reading its history | The dominoes |
| Automation II: workflows every business needs | 4 | An automatic reply in under a minute, a no-show flow that rebooks, a 30-day sequence that stops when the person answers, and a review request after the appointment | The assembly line |
| Payments | 4 | A three-product catalog, a payment link tested in test mode, a gateway connected in test mode, and a collection route chosen for your country, with its cost | The cash register |
| Artificial intelligence | 4 | A monthly cost estimate, an assistant that answers ten business questions without making things up, its introduction as an assistant and handoff to a person tested, and a voice agent that takes a test call | The employee who learns from your manual |
| Reputation and reporting | 3 | Three review replies in the brand’s tone, a dashboard with five indicators, and a one-month source report | The guest book and the meter |
Phase III · Live
Your system, serving real people. 5 modules, 15 lessons.
The tailor: the mold is the pattern, and the implementation is the fitting in front of the mirror.
| Module | Lessons | You leave with | The anchor analogy |
|---|---|---|---|
| From business to system | 4 | A complete brief of a real business, a map of capture, response, booking, billing and follow-up, a one-page design the owner approved, and a monthly usage cost the owner signed | The tailor takes measurements |
| Niche templates | 3 | A template installed and adapted to a case (professionals and practices, with no clinical data in the U.S.; local services), and Case 001 walked through with its real dates | The prefab house mold |
| Build and test | 3 | A documented build order, a quality checklist completed and approved, and a database migrated with no loss | The inspection before handing over the keys |
| Hand over and teach | 3 | A signed handover record, a client who runs three tasks alone, and a written support plan | Handing over the keys with the manual |
| Running it over time | 2 | A monthly review routine and a change log for one system | Building maintenance |
Phase IV · Scale
You repeat it, sell it, teach it. 6 modules, 19 lessons.
The master builder who wrote the steps on the wall: scaling is not working more. It is your way of working running without you.
| Module | Lessons | You leave with | The anchor analogy |
|---|---|---|---|
| Snapshots | 3 | A snapshot of your own template, an update sent to a test account, and a new account created from the snapshot | The prefab house mold |
| Launch your agency | 5 | Your offer on one page, a profit-and-loss per client with real costs, a proposal and agreement ready to send, a client onboarding process tested on one case, and a 30-day plan of sales conversations with no income promises | A workshop of your own |
| SaaS Mode | 4 | Requirements checked in your account, a plan configured in test mode, a resale table with its margin, and your own terms published | Renting furnished apartments |
| Team and processes | 3 | A map of who does what, an SOP for one implementation written and tested by another person, and a review rubric applied to a piece of work | The master builder |
| Teaching and mentoring | 2 | Three explanations graded with the Teach it rubric, and an application to become a mentor | You know it when you can teach it |
| Toward the official Certified Admin | 2 | A map of the Certified Admin topics against your AXIS certifications, and a 10-day study plan in your calendar | The driving test after the lessons |
Your entry point depends on where you are.
- Starting from zero. AXIS Launch, then Phase I.
- You bought HighLevel and got stuck. AXIS Launch in audit mode: each mission begins by reviewing what already exists in your account.
- You already implement for clients. Go straight to the exam for each certification, skip what you master and work through Phase III.
- You are on a team. A route for your role. See AXIS Teams.
- You want to launch an agency. Launch, Phases I to III, then the Launch your agency and SaaS Mode modules of Phase IV. See Launch your agency. There is no guarantee you will make money. Results depend on your work, your market and your clients.
Not sure? The AXIS Score picks the route for you.
See where you stand before you pick a phase.
The AXIS Score estimates your level across nine areas in 5 minutes and recommends your route.
AXIS by CREZIR · Editorial lead: Daniel Mendoza Arévalo